The Biggest Opportunities in Social Media Analytics

You know the stats: there are billions of social media users around the world. And many of these people are using multiple channels across two or more devices. On the one hand, this is great news because it means that as a marketer, you have a range of options for reaching your target customers. But […]

Top 5 Takeaways from the London Gartner Data Center Conference 2016

Over the past few years, I’ve attended Gartner’s Data Center Conference in London (see 2013, 2014, and 2015 !). As always, it was a very informative couple of days with some surprises, and one or two “I knew that would happen” moments – we’ll I like to think that anyway.  Here are my top 5 observations […]

5 Ways Your E-Commerce Business Can Recover From A Growth Setback

Facing growth setbacks is part of the risk of doing business. While most companies may only highlight their successes to the public, it’s important to understand that every business has its own group of challenges. The key is to recognize the issues and take the necessary actions to move forward. “You may be facing your […]

How Fixing Client Analytics Can Help Agencies Sell More

A completely accurate client analytics account is few and far between. That forces you, brave agency veteran, to roll up your sleeves and try to make sense of the chaos you’re looking at for each unique scenario. You didn’t plan for it. You didn’t charge for it. And now, if you don’t fix it, you’ll […]

PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales. […]

PPC Advertising Hack: Super-Targeted Live Chat Prompts

How do I get potential customers to engage on my site? If you’re trying to run a business online, this is a critically important question to answer—especially if you’re running any sort of pay-per-click (PPC) advertising. Clicks and site traffic simply aren’t enough. If you want your business to succeed, you need conversions and sales. […]

35% OFF Black Friday Sale [Expired]

From November 24th until November 28th, you can get 35% off any WordPress theme or the All Themes Package, which gives you instant access to our entire collection of themes! Just pick up the package you want to purchase and enter BLACKZOOM code at checkout to claim this special. Browse Themes → Happy shopping! Source: […]

User-Generated Content: The Secret Weapon for Your Next Email Campaign

Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to connect with consumers and generate revenue. Olapic found that “user-generated content in email sees a 43% increase in click-through rates and a 2-3X conversion […]

User-Generated Content: The Secret Weapon for Your Next Email Campaign

Today’s economy is all about social proof. User-generated content (UGC) is one way to showcase why your brand matters. Moreover, email combined with UGC is a chance for ecommerce businesses to connect with consumers and generate revenue. Olapic found that “user-generated content in email sees a 43% increase in click-through rates and a 2-3X conversion […]