In a World of Diminishing Trust, Data-Driven Marketers Can Turn the Tide

My first encounter with marketing data malpractice came at a young age. I wasn’t old enough to understand what was going on at the time, but my dad loves to tell the story. As I’ve gotten older, the humor and timeless relevance of this anecdote have struck me more and more. It was the mid-90s. […]

The 5 SEO Basics You Need to Master (No Technical Experience Required)

Organic search makes up around one-third of traffic to company websites. It accounts for more traffic than paid and social put together! What does that tell us? SEO is as relevant as ever. If you work in marketing, write a blog, or have your own business, it is vital that you at least know the […]

How to Know If Your Content Marketing Just Isn’t Working

Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or someone else’s website, people want to see your stuff. They […]

This Changes Everything: How AI Is Transforming Digital Marketing

Will artificial intelligence (AI) put marketers out of work? It’s a question I’m seeing a lot lately, and to me, it’s a strange one. It’s like if everyone 150 years ago was asking: “Will the tractor put farmers out of work?” Of course, John Deere didn’t put farmers out of business; better tools just made […]

Infographic: 14 Ways to Get Backlinks Without Begging

Are you producing lots of great content on a regular basis but still not seeing organic traffic? The issue may be a lack of external sites linking to you, also known as backlinks. While SEO has evolved over the years, backlinks still remain as one of the most important SEO ranking factors. What you shouldn’t […]

How to Write Meta Descriptions To Boost Your SEO

How many times have you Googled something and your search results have little to no content below the link? Yeah, that’s the meta description. And every website should have one. If you have a website, then meta descriptions should matter to you. Even if you don’t personally have a website and simply browse online, meta […]

Digital Marketing News: Alignment Challenges, Instagram’s ‘Collection’ & Amp for Email

The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic] Communication, broken processes and disconnected metrics are the top three reasons that sales and marketing alignment is off. Is it an issue of focus, priorities, or something else? MarketingProfs Instagram Gives Brands New Way to Sell In ‘Collection’ Ads Instagram launched “collection” ads, which […]

How to Generate Leads From Webinars

Everyone and their Aunt Betty is doing webinars. But it doesn’t mean they’re getting people to sign up and or buy their stuff. You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. And, if you attended or watched a replay, chances […]

5 Productivity Hacks to Bring Content Creation From Failing to Flying High

Let’s just get this out of the way: I don’t know anything about hacking. I’ve never hacked anything in my life, unless you’re describing my golf swing, or you count using a Game Genie to cheat at Sega Genesis back in the early ‘90s. In general, I find terms like “life hacks” and “growth hacking” […]